Every great company has a story, and ours began with a passion for making things better for bol sellers. Our founder, Danny, started out by building tools for the bol platform in his spare time, after school hours. He loved figuring out how to make things easier and more effective, even creating tools that bol themselves didn’t initially see the value in.

Danny’s drive to pursue building these innovative tools eventually led to the creation of Bollify. He founded the company while studying at the Hogeschool van Amsterdam, alongside two other talented individuals. For three years, Danny poured everything he had into growing that company. But as time went on, he realized that Bollify was heading in a direction that didn’t quite match his original vision. So, he made the tough but necessary choice to move on.

That wasn’t the end, though it was the beginning of something new and exciting! Danny successfully raised the necessary funding, and from that, Primni was born!

Primni’s clear goal from day one has been to provide easy-to-understand, powerful insights specifically for bol sellers. We’re dedicated to helping you make smarter decisions and grow your business. And looking to the future, we have a big vision: to become your most trusted partner for all things retail media.

We’re excited to have you join us on this journey as we work to simplify and supercharge your success on bol!