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FeaturedCode Red at Bol? Are shockingly low search volumes cause for concern?
A dataset of 2.5 million search terms over a period of 4 years always painted a surprisingly stable picture… until now! Since the beginning of this year, we’ve seen an unprecedented nosedive: the total search volume for relevant keywords has dropped to a low we haven’t seen in FOUR YEARS!
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Code Red at Bol? Are shockingly low search volumes cause for concern?
A dataset of 2.5 million search terms over a period of 4 years always painted a surprisingly stable picture… until now! Since the beginning of this year, we’ve seen an unprecedented nosedive: the total search volume for relevant keywords has dropped to a low we haven’t seen in FOUR YEARS!
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The Complete Bol.com Categories & Top Brands per Category!
Do you know exactly how many categories Bol.com has? Many entrepreneurs are perplexed when they see the full scope. And even more importantly: which brands actually dominate the Share of Shelf in those specific categories?
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How far does a Bol.com user really scroll on a results page?
How far does a Bol.com user really scroll on a results page? The numbers don’t lie! An analysis of over 1.3 billion impressions over the past 4 months yields the graph below. If there’s 1000 search volume for a given keyword and your product is in position 10, you are (on average) already missing over…
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Public launch Primni Beta
Today marks an incredibly exciting milestone: the very first public launch of Primni 🚀 Maximize your potential on Bol.com. Our insights guide you through the complex landscape and help you seize every opportunity.